‘Love your clothes and make them last longer’
– Stella McCartney
Stella McCartney’s recent collaboration with Adidas shook the fashion world and opened up a new conversation about the future of fashion – is it vegan? McCartney collaborated with Adidas to create vegan Stan Smiths, made from recycled polyester, a substitute for leather. The detailing on the trainers is stunning, and the incentive to buy them is increased when you know that the materials used prevented plastics from going to landfill.
The industry is ever-changing, and rapidly progressing, with new vegan materials being created to replace wool, cotton, and linen. These substitutes aren’t only cruelty-free but they are sustainable for the environment and don’t use pesticides and chemicals that are detrimental to our environment.
What shocked me is the possibilities of vegan fashion. Wood, seaweed, and even hemp are being used as replacements for unsustainable materials – and these materials are all reusable and recyclable.
Stella McCartney’s ethos is sustainability and she’s now one of the world’s leading designers for vegetarian and vegan fashion. She began in 2001 as the first vegetarian luxury brand and has continued to launch innovative products and collaborate with companies working with advanced materials. Her most recent partnership with Bolt Threads uses ‘green chemistry’ to create a manufacturing process that is clean for the environment.
With the recent warning that we only have 12 years to reduce our emissions by half, vegan materials may be taking a spotlight in the fashion world.