The search for a sustainable LFW

With London Fashion Week (LFW) just around the corner, the conversation regarding sustainability is begging to be discussed. It isn’t shocking that fashion shows aren’t very sustainable, but in today’s climate, the sustainability of fashion week needs to be talked about. Emily Farra recently wrote an article for VOGUE about the Carbon Footprint of a Fashion Show. Unsurprisingly, no one knows the answer. Farra raises the perfectly justified question ‘does that run counter to the strides they’re making everywhere else?’

In July, the Swedish Fashion Council cancelled Stockholm Fashion week in order to explore and discover more sustainable alternatives. Fashion week is a time for new and upcoming brands to showcase their work. But as the next generation of Fashion designers, it is integral that these brands work toward a more sustainable and ethical future for fashion. It isn’t a light decision to cancel fashion week and relaunch, but it is one that has attracted a lot of media attention and sparked a discussion about the sustainability of fashion week across the globe.

We can also see changes being made to fashion week a bit closer to home. This year, Prince Charles has collaborated with Vin+Omi in their upcoming collection made from nettles grown in Prince Charles’ Highgrove Estate. It is exciting that a member of the Royal Family has taken time to enter the conversation regarding sustainable fashion and even partner up with such a successful duo to create a sustainable collection.

In other news, Extinction Rebellion called for LFW to be scrapped. They are correct in stating that fashion week is unsustainable, promoting fast fashion to consumers. However, perhaps we should take a leaf out of Sweden’s book and search for more sustainable alternatives for our future fashion weeks. Yes, fashion week does promote fast fashion, but there are also upcoming brands that promote ethical and sustainable products. LFW can be used to promote alternatives rather than fast fashion. It does sound virtually impossible, but in the future, I believe that fashion week will begin to pride itself on ethical and sustainable alternatives.

There is hope for the future of fashion week and the industry in general. It’s interesting to see people talking about LFW and sustainability, and companies are searching for new ways to present a more eco-friendly fashion show. I am excited to see what this year’s LFW has in store in terms of ethical and sustainable fashion. I do think more can be done to make LFW more sustainable, but maybe this year we will see more brands and shows that are exactly that. Hopefully, the conversation surrounding this grows as the event comes closer.

S x

 

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