Black Friday has become increasingly popular in the UK in recent years. In 2016, the total spending on online retail stores was £1.23bn. Surprisingly, it seems that this year fewer Brits will take part in Black Friday, but there are still up to £5billion being spent during Black Friday and Cyber Monday.
It is tempting to spend your money on Black Friday sales, but are the deals just a big scam? The Consumer Group found that there were ‘few genuine deals,’ and most ‘deals’ are cheaper in the six months before and the six months after Black Friday. It may be obvious, but brands simply want people to consume more over this period for their own financial gain. The spike in sales not only hurts your bank account, but it is detrimental to the environment. Instead of consuming more, we need to think about whether we actually need anything or we’re just being pulled into the ‘sales.’
In a time where consumers buy twice as many clothes and wear them for half as long, Black Friday is just another excuse to impulse buy and consume things you don’t even need. Brands are becoming more aware that fewer people want to participate in Black Friday and Cyber Monday, but there are few brands that are actually being transparent about what Black Friday really stands for.
Monki announced on Instagram that they wouldn’t be taking part in Black Friday:
Boycotting Black Friday is a massive move for brands. They’re losing out on amazing sales but they’re using their platform to show their stance within the industry, proving that brands can educate their consumers by making positive change.
TALA is another brand that is boycotting Black Friday. But, TALA is closed for business, encouraging their consumers to think about Black Friday and what effect it has on our already dwindling environment.
In their post, TALA not only highlights the effect that fast fashion has on the environment but the unfair treatment of workers: ‘There’s someone (or millions of people), sacrificing their quality of life so you can add another dress to the pile.’
It’s time to show fast fashion brands that we aren’t passive, but active consumers. We can see through their deals and understand that they aren’t really beneficial for us. Seeing brands like Monki and TALA boycotting Black Friday shows us that we should think before we buy this Black Friday.