LFW’s Sustainability Movement

I wrote a post a few months ago, just before London Fashion Week, about what changes we could see in terms of sustainability. Well, I thought before Fashion Week hits London next month, I would look at what’s going on this year.

Transparency is something that has been talked about within the industry for a while now, and it is promising to see that there is more clarity from brands regarding where they source and produce their clothes. We are also seeing brands holding sustainability at its core. Before Milan Fashion Week, Gucci announced it was going carbon neutral. This announcement was received with criticism as well as praise as it seemed to overlook the industry’s overproduction of garments.

The Designer Showroom has been relaunched and this year’s exhibition has three pillars of focus: Sustainability, Equality & Diversity, Craftsmanship & Community. It’s a space where you can explore stories about sustainability, and introduce yourself to new brands that are paving the way in the industry right now. It’s a great way to inspire and educate people about how the industry is making changes to be more eco-friendly and inclusive. There are so many amazing designers that will exhibit their lines at the showcase and you can read more about them here.

The British Fashion Council, Vivienne Westwood, and the Mayor of London have joined together to make the industry more sustainable. As we already know, Vivienne is known for her political fashion shows, and this year will be no different. They’re reaching out to brands and introducing them to greener means of production. This ‘SWITCH‘ to green is a big shift within the industry, and we already have brands like Selfridges and M&S committing to the cause.

The UK wants to reduce its greenhouse gas emissions by 80% by 2050. The fashion industry (and others) need to start the shift towards more renewable energy and work towards a future that does not rely on fossil fuels and overseas imports. When it comes to this particular industry, the focus does lie on overproduction and overconsumption. But, there is a fault that lies with the brands and companies that are using fossil fuels and tonnes of water to produce garments at record speed. As we already know, renewable energy is efficient (plus it doesn’t contribute to climate change), but this shift is easier said than done. The BFC, Vivienne Westwood, and the Mayor of London are three great powerhouses to spark this change and encourage brands to place focus on sustainability rather than profit.

I’m looking forward to seeing more transparency in this year’s LFW, but I won’t be surprised if we see XR protesting it as they did in September. I do feel conflicted giving praise to an industry that contributes so much to climate change, but as I’ve said before, the shift to becoming largely sustainable will not happen overnight.

S x

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