BRAND WATCH: Open for Vintage

‘Luxury goods are made to last a lifetime, not a season.’

In 2015, Open for Vintage was launched. A platform where you can shop pre-loved, high quality, classic pieces from all across the globe. Open for Vintage strives for a circular fashion economy – but what exactly does that mean?

Common Objective defines a circular fashion economy as one in which waste and pollution are phased out, but products and materials are kept in the cycle for as long as possible. This may be through upcycling, reselling, and recycling. A circular fashion economy would mean that virtually no waste is being produced and clothes are being used to their full lifespan. This type of economy also means that raw materials will no longer be needed, so pollution from sourcing and extracting these materials will also eventually be phased out. When an item inevitably comes to the end of its life, it is then disposed of without harming the environment.

Open for Vintage adopts this economy by promoting the reselling of clothes. They work with independent boutiques to sell designer items that are preloved. This promotes a more conscious way of consuming fashion, not only by shopping vintage but by promoting the idea of rehoming items that have not yet reached their end of life.

On their site, they sell handbags, jewellery, and clothing from designers including Chanel, Vivienne Westwood, and Cartier. Luxury vintage isn’t something new, but online boutiques are quickly becoming a popular way to shop more eco-friendly and designer. They also offer care guides and information on how to take care of your luxury items, ensuring that they will last a lifetime.



Buying luxury vintage may seem daunting as second-hand shopping can go very well or very badly. Open for Vintage has all of their items vetted, with a 100% authenticity guarantee. Each item has detailed descriptions and any wear and tear are noted. This ensures that the item you’re buying is genuine but also of the high-quality you would expect.

During Black Friday, they launched their #DiscoverVintage campaign, promoting a Greener Black Friday to consumers. The items on their site have been made to last a lifetime, so investing in an item is better for your bank as well as the environment compared to shopping the high street sales and quickly having to replace the item or going back for more.

Thank you to Katie at Open for Vintage for sending me all the information about the company, and introducing me to such a great site!

S x

One Comment on “BRAND WATCH: Open for Vintage

  1. Pingback: The Economic Agenda for Sustainability | shaestyles

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