Togoterre: embracing underestimation

June 2020. Six years in the making. Togoterre was first conceived as a way to express passion for Togolese heritage. Its founder, Josh, says Togoterre is something that is long overdue. I am delighted to share Togoterre and knowing Josh through school and University, it’s an honour to talk to him about his journey, heritage, and passion. During his early teenage years, Josh ‘always…

Sofia’s Connection: Ethical Jewellery

Ethical jewellery isn’t just about using recycled and sustainable materials. It’s about the care, craft, and creativity put into each piece by those sourcing, supplying, designing, and making. Sofia is one of these people. I had the pleasure of asking her some questions about her brand, SofiasConnection, and what it takes to have your own ethical jewellery business. Sofia started the brand when she…

What is Greenwashing?

What is greenwashing? Brands capitalising on ethically sounding pieces due to the demand in sustainable products is greenwashing. It’s a marketing technique taking advantage of the growing popularity of sustainable/ethical products, and using this to increase sales without  actually being sustainable or fulfilling their claims. H&M sustainable summer dress range  Three days ago, Grazia reported that H&M’s new range of sustainable summer dresses is…

The exploitative nature of fast fashion

I came across this post on Instagram posted by @theniftythrifter_, highlighting the exploitation of black people and people of colour in the garment industry. In 2018, it was reported that garment workers in Leicester, UK were being paid below minimum wage. The article explained that Leicester’s garment industry is detached from the UK’s employment law. You can read the full report here. View this…

Black Owned Ethical Brands

The past fortnight, social media has erupted in the response to George Floyd’s murder. There have been protests in all 50 states in America and 18 countries across the world, making this the largest civil rights movement in world history. Systemic racism is real. It affects every aspect of life: school, university, jobs, housing, and more. The fashion industry is no different. Across fashion…

The Sisters Who Sew

Embroidery is a craft that has been linked back to the 5th-3rd century BC. In recent years, there has been a resurgence of hand embroidery, and during lockdown its popularity has increased. Sites like Instagram and Pinterest have allowed people to share their work, inspiring more people to learn this craft. Embroidery artists have said that its become popular because it’s a digitally disconnecting and…

The Social Agenda for Sustainability

I believe that we, and the waves of the new generation, will look back on the practices of today’s fashion industry in the same way we now look back at Victorian Workhouses, with utter incredulous horror.  – Phoebe English, Designer The House of Commons’ 2019 ‘Fixing Fashion: clothing consumption and sustainability’ report highlights the issues within the fashion industry, and what the government needs…

Is luxury fashion synonymous with sustainability?

The fallacy of clean luxury (Davies et al.) occurs when consumers believe that luxury products have few significant negative social or environmental impacts due to the label and price tag. This is based on the assumption that luxury fashion symbolises prestige and value, and therefore is sustainable. However, this is not the case. Luxury fashion isn’t always sustainable. Higher prices do not necessarily mean…

The Economic Agenda for Sustainability

I’ve always struggled to get my head around economics and finance. But, when I was completing FutureLearn’s Fashion and Sustainability course, I was able to hear from industry experts about economic sustainability. Connecting economics to a topic I’m so involved in made it easier to understand. Currently, economics isn’t focusing on sustainability. Businesses focus on financial growth each year, which is vital for businesses…