Subscription vs. Rentals

Victoria Prew, Co-Founder and CEO of HURR has said that renting clothes will eventually replace fast fashion. HURR launched this year and allows users to rent and lend their clothes, making it environmentally and economically beneficial. Renting clothes is still in its infancy in the UK, but it is slowly becoming more popular. However, there is another way of consumption that is attempting to…

Boycotting Black Friday

Black Friday has become increasingly popular in the UK in recent years. In 2016, the total spending on online retail stores was £1.23bn. Surprisingly, it seems that this year fewer Brits will take part in Black Friday, but there are still up to £5billion being spent during Black Friday and Cyber Monday. It is tempting to spend your money on Black Friday sales, but…

The ‘Made in China’ debate

There has been a big debate on Twitter about luxury fashion brands and where they make their products. The tweet below appeared on my timeline, so I decided to do a bit of research to see whether the claim was actually true. https://twitter.com/ghostlycouture/status/1187196429187649537 A lot of brands do indeed have factories in China because of its low cost of operation. Some companies manufacture entirely…

Fur in the Fashion Industry

Fur is a big topic in the industry and has been for a long time, but I wanted to look into the history of fur within the industry and what brands are still using it in their products. History of Fur Fur is the earliest form of clothing, worn by early homo sapiens and neanderthals. It’s very durable and is still worn in cold…

Vivienne’s political fashion

In August 2018, I took a trip to the V&A for their ‘Fashioned From Nature’ exhibition. I initially went for Dissertation research as it showcased Victorian Fashion, but the exhibition also included how the industry is damaging the environment as well as how the industry is creating sustainable alternatives. But, my favourite part of the exhibition had to be Vivienne Westwood’s political fashion. Vivienne…

Are trends a thing of the past?

When we talk about clothes, we might describe them as ‘trendy’ or ‘in trend.’ Over the past few weeks, I’ve been thinking about why we have them. Trends have been around since clothes have existed, and they are constantly changing. I wrote my Dissertation about Fashion in Victorian Literature, and it became clear that trends have been around for a long time. In the…

Primark: ‘affordability equals frivolity’

I’ve been reading Victoria Magrath’s ‘The New Fashion Rules,’ a book about how the fashion world has transformed in today’s digital era. After reading a chapter about fast fashion brands and why their cheap clothes produce a lot of waste, I scrolled through Twitter and came across a tweet praising Primark for their new sustainable clothing lines. Now, I’m not the biggest fan of…

BRAND WATCH: ALLBIRDS

In October 2018, Allbirds opened its first London store in Covent Garden. I first saw them on Instagram and decided to do some more research on the ‘world’s most comfortable shoe.’ Allbirds sell shoes, socks, and other accessories. But, what caught my attention was their wool runner shoe. This shoe was the first style sold by Allbirds, so I thought I’d focus in on…

Striking, Stopshop, & (not) shopping

After my time at the Sustainable Fashion Event, I decided to spend the next day with my best friend looking around Brick Lane (shoutout to Kathy for housing me for the evening). I’d been to Brick Lane before, but never really to thrift shop. On Friday (20th), it was the first day of the Global Climate Strike, so on our way to Brick Lane,…

BRAND WATCH: VEJA

Over the past few months, I have been hearing more and more about Veja. My friends love the brand and I’ve even had a request to write a post about them. So I went onto their website and did some research. Before I start, I want to say that Veja is one of the most transparent brands I have come across. They provide every…