Influencers and Fast Fashion

Fashion influencers are changing the way the industry operates. Social media has become the main way to influence and promote products, but it is constantly evolving and brands have to keep up with the ever-changing strategies. Social media has become the main way for Fast Fashion brands to promote their products, and this is because of its large audience but also the convenience –…

Let’s talk about Hemp

Hemp is one of the fastest growing plants and its uses include building materials, weed control, and even biofuels. But, what is the history of hemp and why is it so useful in the fashion industry? Hemp was first spun into usable fibre over 10,000 years ago. It has been used for centuries because of its versatility. Pure hemp fabric is similar to linen…

Brand Watch: Adidas

‘This is the turning point for plastic. To minimise waste and multiply the lives of our materials, we are moving towards circular systems of recycling and regeneration. One thing can become the next. The end can be the beginning.’ – Adidas. Adidas’ ‘Futurecraft Loop’ trainer has been the talk of Twitter over the past few days. Their promotional video has gone viral across social…

The Revolution Towards Recycled Fashion

On the 5th February, Royal Holloway’s Fashion Society hosted ‘The Revolution Towards Recycled Fashion’ event. It was a huge success and something I am proud I was a part of. We wanted to do an event like this for a while, so to see it happen and be as successful as it was, was really exciting. The event included a catwalk and pop-up shop,…

How to be more sustainable

I think it is safe to say that we have all been in a situation where ‘retail therapy’ seems to be the only solution. Succumbing to sales and buying new clothes definitely makes you feel better…..but only for the short-term. It’s time to remove our rose-tinted lenses and be more sustainable. ‘Outfit repeating’. It’s a phrase we have all heard and probably all used,…

Is vegan fashion the way forward?

‘Love your clothes and make them last longer’ – Stella McCartney Stella McCartney’s recent collaboration with Adidas shook the fashion world and opened up a new conversation about the future of fashion – is it vegan? McCartney collaborated with Adidas to create vegan Stan Smiths, made from recycled polyester, a substitute for leather. The detailing on the trainers is stunning, and the incentive to…

Why is Fast Fashion so bad for the environment?

‘Fashion is made from nature. Nature provides the source for each garment that we choose to wear as our second skin. Fashion is made from nature and is dependent on it. Land, water, air and people from fashion’s supply chain, from growing to manufacturing, transportation and delivery into our hands and our everyday lives.’ When you buy a t-shirt or a pair of jeans…