Brand Watch: Adidas

‘This is the turning point for plastic. To minimise waste and multiply the lives of our materials, we are moving towards circular systems of recycling and regeneration. One thing can become the next. The end can be the beginning.’ – Adidas. Adidas’ ‘Futurecraft Loop’ trainer has been the talk of Twitter over the past few days. Their promotional video has gone viral across social…

The Revolution Towards Recycled Fashion

On the 5th February, Royal Holloway’s Fashion Society hosted ‘The Revolution Towards Recycled Fashion’ event. It was a huge success and something I am proud I was a part of. We wanted to do an event like this for a while, so to see it happen and be as successful as it was, was really exciting. The event included a catwalk and pop-up shop,…

How to be more sustainable

I think it is safe to say that we have all been in a situation where ‘retail therapy’ seems to be the only solution. Succumbing to sales and buying new clothes definitely makes you feel better…..but only for the short-term. It’s time to remove our rose-tinted lenses and be more sustainable. ‘Outfit repeating’. It’s a phrase we have all heard and probably all used,…

Is vegan fashion the way forward?

‘Love your clothes and make them last longer’ – Stella McCartney Stella McCartney’s recent collaboration with Adidas shook the fashion world and opened up a new conversation about the future of fashion – is it vegan? McCartney collaborated with Adidas to create vegan Stan Smiths, made from recycled polyester, a substitute for leather. The detailing on the trainers is stunning, and the incentive to…

Why is Fast Fashion so bad for the environment?

‘Fashion is made from nature. Nature provides the source for each garment that we choose to wear as our second skin. Fashion is made from nature and is dependent on it. Land, water, air and people from fashion’s supply chain, from growing to manufacturing, transportation and delivery into our hands and our everyday lives.’ When you buy a t-shirt or a pair of jeans…